Carlos Ruiz del Vizo · Growth, web and product

About

Builder. Curious. Idea creator.

I'm Carlos, a growth marketer who builds. I've spent my career on the part of the web where ideas meet people: landing pages, experiments, SEO, onboarding, and the tracking that tells you what actually worked.

I grew up in Venezuela, studied business at Nueva Esparta University and marketing at IESA in Caracas, and now work from Miami in Spanish and English. Along the way I've worked in-house at SaaS companies, with agencies for big consumer brands, and with founders in accelerator programmes. When an idea won't leave me alone, I build it myself.

CuriousI ask why before what. Every test starts with a question about people.

BuilderI ship the page, the experiment and the tracking myself.

Idea creatorI start my own products: SplitMinder, AEOgrader, menu.link, Venezuela Reporta.

Off the clock

Five Ironman finishes. I play polo, and you'll also find me on a golf course, a mountain bike, a tennis court or underwater. Endurance taught me the thing I bring to work: keep going, one lap at a time.

Mentoring

Growth and go-to-market mentor for founders in 500 Global programmes across LATAM, MENA and Southeast Asia.

Toolbox

Experimentation · VWO, Optimizely, GrowthBookAnalytics · GA4, GTM, Amplitude, SQLSEO / AEO · Ahrefs, Semrush, Search ConsoleBuild · React, Next.js, Webflow, Shopify, WordPressDesign · Figma

Education

Master's in Marketing, IESA Business School · BA in Business Administration, Nueva Esparta University · Advanced CRO, CXL Institute (in progress)

Scroll slowly

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